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betting n Fresh Premium frosting Cream ParlorFast n FreshIceCreamFast n Fresh- - good for youStatement of PurposeThe purpose of this business plan is to support a request for a 75,000five-year bank loan to purchase equipment and farm animal as part of thefinancing for a start-up sole proprietorship, Fast n Fresh Premiun Ice CreamParlor. The business go out be owned by Daniel W. Beese and result be locatein leased space at 858 Success Ave in the new riverbank Faire shoppingcenter, Jacksonville, FL 32211. The owner will tender a minimum of 75,00in initial equity.The business will serve healthy and premium ice cream, yogurt,sandwiches, and nonalcholic beverages to the generally upscale target marketof Riverside Faire. Based on the financial and competive analysis presentedin this plan, Fast n Fresh Premium Ice Cream Parlor will be sucessful.It is expect that Fast n Fresh Premium Ice Cream Parlor willbecome established in Jacksonville, FL within two years and will becomeknown th roughout the North Florida area within five years with the potentialof multiple locations. The Fast n Fresh Premium Ice Cream Parlors distinctlogo, its reputation for fast service and only the freshest ingredients, plus itsslogan, Fast n Fresh- good for you will provide a distinctive competiveedge.The owner, Daniel W. Beese, has founded three highly successful foodservice businesses in the North Florida area. The owner holds anundergraduate degree and a MBA from the University of Florida.The product line DescriptionFast n Fresh Premium Ice Cream Parlor will be a start-up ice creamparlor located in leased space at 858 Success Ave in the new Riverside Faireshopping Center, Jacksonville, FL 32211. A ninety- sidereal day option has been takenon this location. The estimated opening day is April 2002.Daniel W. Beese will own the business as a sole proprietorship. Eachof the business owned by Daniel W. Beese has broken even after only half dozenmonths and was sold for a minimum of three times the owners investment.Fast n Frsh Ice Cream Parlor will be an upscale restaurant change premiumice cream, yogurt, sandwiches, and hot... ...ations in Jacksonville, FL. The closestSuperior Flavors is four miles away . Superior Flavors is well known for theircreative yogurt and ice cream flavors. Their products are priced moderatelyand they do not serve sandwiches. Superior Flavors has a competiveadvantage with its name recognition. Fast n Fresh has a advantage beacuseit quips sandwiches. forceThe business will operate using local University, Community College,and high school students as its principle employees. This will reflect ayouthful, excite image consistent with its Fast n Fresh -- good foryou slogan. The manager will be an experienced person from one of theowners some other businesses. A special employee benefit will be Fast n FreshPremium Ice Cream Parlor scholarships covering tuition and books. Thisoffer will only be good after employees complete the ninety day p robationperiod. The majority of the employees will be part time with a rich timemanager. Student employees will earn 6.50/hr with oppurtunities for payincreases. The manager will be paid 10% above prevailing salary levels. Apolicy of promotion form within will be adopted.